The study analysed over 6,200 opinions from escape room participants in Budapest, one of the oldest and most developed escape room locations in Europe, to identify the key elements that create memorable experiences for players.
Key findings of the study:
- Puzzles, space design and atmosphere are of key importance.
- Positive experiences are also influenced by the staff, the storyline and the value of the service.
- High involvement and full immersion of participants in the game are the source of strong emotions that build unforgettable experiences.
- The article indicates the development directions of the escape room market, underlining the importance of the quality of the experience offered to players.