Doing business in ASEAN
December 15, 2021
Center for Asian Affairs, University of Lodz,
Łódź, Alfred Biedermann Palace, ul. Franciszkańska 1/5, hall
The program of the event
8:30 – 9:00 – Registration of participants
9:00 – 9:10 – Opening of the meeting by the organizers:
- Mrs. Agnieszka Kurczewska, prof. UŁ, Vice-Rector for cooperation with the University of Lodz and
- Mr. Dawid Mazurkiewicz, Director of the Promotion Department of the Marshal's Office of the Lodz Region
9:10 – 9:55 – Basic issues related to the functioning of ASEAN markets:
- General characteristics of ASEAN: the role of culture and intercultural differences in business relations, the role of stereotypes in contacts with foreign partners - dr hab. Dominik Mierzejewski, prof. UŁ, Centre of Asian Affairs UŁ.
- Economic characteristics of the Southeast Asia region (Indonesia, Vietnam, Malaysia, Singapore) - Mateusz Chatys, Center for Asian Affairs, University of Lodz.
09:55 – 10:10 – Coffee break
10:10 – 11:40 – Introduction to the subject of trade activities with the countries of the ASEAN group:
- nstitutional support for Polish business in Southeast Asian countries - Aneta Piotrowska, Consultant at Centrum Eksportu, Polish Investment and Trade Agency S.A.
- Preparing the company to start foreign expansion. First steps in foreign expansion - Wojciech Nowicki, Expert in the Department of Partnership and Communication, Polish Investment and Trade Agency S.A.
- The food and cosmetics sector on the example of Vietnam, Indonesia and Singapore.
- Why is it worth choosing Southeast Asian Markets?
- Strategic industries for Polish exports, legal and economic conditions, prospects and barriers.
- Development opportunities in the field of activity of Polish companies on ASEAN markets. The structure of Polish exports on ASEAN markets.
Speakers:
Ngan Ho Thi Hanh – Business Development Manager of the Foreign Trade Office in Vietnam,
Cezary Filipek – Business Development Manager of the Foreign Trade Office in Indonesia,
Maja Justyna – Business Development Manager of the Foreign Trade Office in Singapore.
- Success stories: examples of Polish companies present on Southeast Asian markets, practical advice from Polish exporters for difficult times:
Andrzej Jakubowski – Polish Business Club in Jakarta,
Adrian Winiarz – Export Director, Bielenda,
Anna Gętka – Export Manager, Bakalland,
Beata Łakoma – Business Development Manager, Lestello.
11:30 – 12:00 – Question and answer session
12:00 – 12:30 – Networking
We cordially invite you to register on the website.